Eskimo Pies have long been a favorite ice cream treat, cherished for their nostalgic appeal and delicious combination of chocolate and vanilla. However, the brand has undergone significant changes recently. Many are now asking, “Are Eskimo Pies still called Eskimo Pies?” This article explores the brand’s history, the reasons behind the name change, and the broader implications of rebranding in today’s cultural landscape.
History of Eskimo Pie
In 1921, Christian Kent Nelson, a schoolteacher, invented the first chocolate-covered ice cream bar, which became known as Eskimo Pie. The name “Eskimo Pie” aimed to evoke the cold, refreshing nature of the treat, with “Eskimo” referencing the Arctic. Over the years, the brand became a household name, deeply ingrained in American culture.
As societal awareness of cultural sensitivity grew, the term “Eskimo” came under scrutiny. Many found it offensive to Indigenous Arctic communities, leading to increasing criticism of the brand name and sparking discussions about changing it.
If you’re interested in the evolution of iconic treats, you might also enjoy learning about the best homemade Eskimo Pie popsicle recipe—a delightful twist on the original.
The Decision to Change the Name
In 2020, Dreyer’s Grand Ice Cream, the parent company of Eskimo Pie, responded to cultural sensitivity concerns by renaming the product to Edy’s Pie. This change was part of a broader corporate movement to eliminate racially insensitive names and imagery from consumer products.
Social movements emphasized the importance of respecting cultural identities and avoiding stereotypes. Businesses are increasingly aligning their brands with contemporary values to maintain a positive public image, as discussed in this Harvard Business Review article on cultural sensitivity in branding.
The New Name: Edy’s Pie
The rebranding from Eskimo Pie to Edy’s Pie went beyond a simple name change. The new name honors Joseph Edy, one of the company’s founders, while preserving the product’s nostalgic appeal.
Public reaction to the name change varied. Some consumers praised the brand for its cultural sensitivity. Others expressed disappointment over the loss of a familiar name. However, the change reflects a broader trend towards socially responsible branding, aligning with the values of many modern consumers.
For more tasty creations, check out how to make homemade popsicles creamy, not icy—a perfect summer treat.
Other Brands That Have Rebranded
The rebranding of Eskimo Pie follows a trend where other well-known brands have made similar changes to better reflect modern values:
- Aunt Jemima became Pearl Milling Company to address the racist origins of its branding.
- Uncle Ben’s was renamed Ben’s Original to remove racial stereotypes from the brand’s identity.
- Land O’Lakes removed the image of a Native American woman from its packaging in response to criticisms of cultural appropriation.
These rebranding efforts have seen varied success. Some brands have experienced a positive shift in public perception. Others have faced backlash from loyal customers who were attached to the original branding.
For a deeper understanding of rebranding’s implications, Forbes’ analysis on the impact of rebranding on consumer behavior offers valuable insights.
Controversies and Criticisms
Despite positive intentions, the name change sparked controversy. Critics argued that such changes might erase important aspects of history. Some believe that rebranding efforts focus more on avoiding social media backlash than on making meaningful progress toward racial equality.
Supporters, however, see the change as a necessary step. They believe it’s crucial to respect all cultures and ensure brands don’t perpetuate harmful stereotypes. The media has widely covered this debate, reflecting the complexities of rebranding in today’s environment.
FAQs
Why was Eskimo Pie renamed?
The company renamed Eskimo Pie because the term “Eskimo” is offensive to many Indigenous Arctic communities.
What is Eskimo Pie called now?
Eskimo Pie is now called Edy’s Pie, a name chosen to honor Joseph Edy, one of the company’s founders.
When did Eskimo Pie change its name?
The company announced the name change in 2020, and the new branding appeared in stores in early 2021.
Is the name ‘Edy’s Pie’ permanent?
Yes, the rebranding to Edy’s Pie is intended as a permanent change.
Have other brands recently changed their names?
Yes, other brands like Aunt Jemima, Uncle Ben’s, and Land O’Lakes have also undergone rebranding due to similar concerns.
Conclusion
The transition from Eskimo Pie to Edy’s Pie reflects a broader societal shift towards greater cultural sensitivity and responsible branding. While the decision has sparked debate, it highlights the importance of aligning brand identities with contemporary values. As consumer expectations evolve, more brands will likely undergo similar transformations to ensure they remain relevant and respectful in today’s diverse society. For more delicious insights, don’t miss the guide on how long it takes to freeze homemade popsicles.